Love, Bonfire the Label x Breast Cancer Sheroes

Introducing the Love, Bonfire the Label x Breast Cancer "Sheroes" Collection for the second year running. This special collection pays homage to the strength and resilience of all women and their families who have been touched by Breast Cancer.


Our inspiration for this collection stems from a deeply personal experience; Stephanie's mother was diagnosed with breast cancer in late 2021 and is not only a survivor but also our "Sheroes" covergirl.

This year we took our campaign one step further and reached out to other women close to us who have been affected by breast cancer. Over the month of October, we will tell their stories, in an aim to imbue a sense of hope, strength, sisterhood and the victory of spirit over flesh.


The "Sheroes Collection" includes a luxurious shirt, a cotton tee, and soft cotton pajamas with matching fabric gift-bag. These pieces are not only beautiful but also designed for comfort, making them ideal to wear during treatment or recover. More importantly, they serve as a powerful symbol of solidarity with the incredible "Sheroes" who are bravely fighting this disease. Our wish is that when these garments are worn, they radiate light, strength, and determination to all those affected.